Performance Marketing Lead (Paid Social & Search)

About the role

As Performance Marketing Lead, you own the Paid Social and Search budget for Theo, an AI career companion for students and career starters. You set up campaigns, test creatives, and scale channels independently, working directly alongside the founding team.

Requirements

• 3–5 years of experience in performance marketing (LinkedIn Ads, Meta Ads Manager, TikTok Ads, Google Ads), ideally for consumer or early-stage B2C products
• Proven track record of independently setting up, testing, and scaling campaigns against hard KPI thresholds
• Solid command of tracking setups (UTM, pixels, Conversion APIs) and dashboarding
• Strong instinct for creative testing and close collaboration with content/creative teams
• Self-directed work style in an early-stage environment without established processes
• Native-level German, business-fluent English

What we offer

• Competitive compensation plus early-stage equity (ESOP)
• Full operational ownership of the largest single budget in the growth strategy
• Direct collaboration with the founders on channel strategy and budget decisions
• Access to internal AI tooling for creative variants and reporting automation
• High autonomy, no hierarchy or office politics

Tech stack

LinkedIn Ads · Meta Ads Manager · TikTok Ads Manager · Google Ads · GA4 · Pixel-Tracking · Looker Studio